THE FIVE MOST IMPORTANT TERMS A HOTEL OWNER CAN NEGOTIATE IN A FRANCHISE AGREEMENT
A franchise agreement may be the most important document a hotel owner negotiates. A good relationship with the franchisor is at the core of a successful and profitable hotel business venture, and the franchise agreement is the foundation of that relationship. The franchise agreement is an extensive and detailed agreement. It can often seem incomprehensible and intimidating to the potential franchisee. There is often a perception that what the franchisor presents is fixed and non-negotiable. However, a careful review and well prepared objections can often get an owner a better deal. This article details the five most important terms that…